How is 3D Changing the Fashion Industry
24 Nov 2019
3D on the web makes it possible to visualize three-dimensional digital assets on the open Internet, to interact with products, view them from all angles and in great detail. 3D assets have been used for many years in different industries (automotive, shipbuilding, industrial design, etc.) to facilitate the design process, to improve the quality of design and communications through documentation. The apparel industry is also starting to understand all the benefits of this technology, which saves a lot of time, money, and CO2 emissions.
3D in fashion facilitates the design process and pushes the limits of what is possible with physical products. A development team can review a product design in real time, and directly iterate and collaborate on a 3D model using annotations. Designers can also visualize variations, movements, and different lighting scenarios in real time.

Implementing 3D in fashion product development simplifies the process and saves valuable time for creative teams, helping companies increase their revenue and reduce operating costs. If you want to start creating 3D models, we would recommend those softwares specializing in the fashion industry: mainly Clo, Browzwear and Optitex.
Once you’ve created your 3D models, you’ll need a platform to easily share your content with your collaborators. At Sketchfab, we’ve spent 7 years creating the best 3D player on the web. The ‘public’ face of Sketchfab is thousands of 3D artists sharing their creations, but you can also upload your content privately. Sketchfab can securely store your assets on your account, which allows you to seamlessly share them with your teams for review.

To respond to the growing desire for personalization and customization, some companies have expanded their product range, thus drastically increasing their costs of production, logistics, and stock.
We also have a very robust API with which you can control the Sketchfab viewer with javaScript (moving the camera, taking screenshots and much more). Feel free to review our API documentation. If you have ideas for experiences you would like to create, let us know we would love to help you get started!

If you are interested in using 3D and don’t know where to begin, feel free to contact us, we’ll be happy to help!
3D visualization speeds up the product development process
3D in ecommerce increases conversion rates and lowers return rates
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